As Aotearoa rolls out its Covid vaccine response, although uptake is high, there remains a few who are either vaccine-hesitant or refuse to want the vaccine. Why are people so vaccine-hesitant? In this talk, Michael Lee outlines the key reasons behind the anti-consumption of vaccines and how this could affect both Aotearoa and the world’s Covid-19 vaccination response.

This talk was part of the 2021 home edition of the Raising the Bar series, where academics talk about research breakthroughs, issues and how the world is changing.

Michael Lee is an Associate Professor in Marketing at the University of Auckland. His research interests are in brand avoidance, consumer resistance and activism, and, most notably, anti-consumption.

For more of our audio and visual content, check out our YouTube channel, or head to the University of Auckland’s manuscripts and archives collection.

For more information on COVID-19, head to the Ministry of Health website.

Disclaimer: The ideas expressed in this talk reflect the views of the guest and not necessarily the views of The Big Q. 

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